The United Bank is to announce the winners of Ramadan competition #guess_ banking with 79 thousand daily watches

07/06/2023

The United Bank is to announce the winners of Ramadan competition

#guess_ banking with 79 thousand daily watches

Germien Amer: The Head of Corporate Communications

• #guess_banking competition pursued the latest interactive and quantitative media mechanisms to expand UB clients.
• Supporting the direct communications with the clients is among the most important marketing mechanisms in branding.
• The competition methodology is based on transforming social media followers from watching into daily interaction.
• #guess_banking competition targeted future and contemporary customers in Egyptian governorates.
• The followers’ direct interaction volume reflects increase in UB banking knowledge, products and services.
• #guess_banking competition awarded the fastest and correct answers sent to UB website.
• UB works on expanding the financial knowledge base and meeting the client’s requirements.

Cairo: June7^th, 2023

The United Bank is to announce the winners of Ramadan #guess_banking competition 2023, which was published during the holy month of Ramadan in printed mediums and on UB social media channels.

The competition witnessed great interaction, exceeding 79 thousands of daily watches. UB website has received a huge bulk of answers. The gifts were Millionaire certificates granted to those who sent the fastest and rightest.

The competition was a bunch of daily questions about The United Bank, branches, and ATMs. In addition, questions about distinctive banking services provided, such as: certificates, saving pots, deposits, finance for either individuals or corporates. As well as, UB digital services package and its advantages 24/7.

#guess_banking competition pursued the latest interactive quantitative media mechanisms to expand UB clients.

Commenting on the results announcement, Germien Amer- Head of Corporate Communications, stated that #guess_banking competition was conducted based on the latest media mechanisms “interactive and quantitative media”. The methodology of the competition is based on transferring UB followers, either on printed media or on social media channels, from passive audience into daily interaction followers using UB website.

The daily questions include general knowledge about UB banking products, either conventional or compatible with sharia provisions that encourage audiences to consume UB services for their positive impact on their lives as; they safe their time and effort, and meet their current and future requirements. Eventually, gaining the clients satisfaction.

Amer added that UB implement direct communication mechanism with its clients, either through media channels or through alternative communications channels. The thing that gives them the ability to express their banking experience and knowledge. This contributes to building UB customers’ loyalty.

The followers’ direct interaction volume reflects increase in UB banking knowledge, products and services.

Amer pointed out that direct interaction volume shows an increase in UB banking knowledge and services, either conventional or compatible with Sharaa provisions.  This contributes in expanding UB customers’ base in all governorates.

End.