Awards The United Bank the International Award “Leadership Outstanding Contribution Towards Banking Sector 2021”
20/01/2022
British Global Economics
Awards The United Bank the International Award “Leadership Outstanding Contribution Towards Banking Sector 2021”
The six criteria for the international award:
- Organizational Development
- Institutional growth in light of governance and sustainable economy applications
- Applications of innovative solutions for financial engineering
- Rehabilitation of the educational and training system to create future leaders
- Strategic expansion
- Culture and media
Cairo: January 20th, 2022
Today, The British Global Economics awarded Ashraf El Kady, President of The United Bank “Leadership Outstanding Contribution Towards Banking Sector 2021” award.
The six criteria for awarding the international award
The International Award Leadership Outstanding Contribution Towards Banking Sector 2021 is based on six international performance indicators for The United Bank under the leadership of Ashraf El Kady over the five years from 2016 to 2021, they are:
- Organizational Development
The bank's team was able to lead the institution's development process to bring about effective and positive change to maximize overall performance, improve the quality of banking services, and increase profits. The development process included human resources and the organizational structure of the institution as well as the effective design of banking operations in line with international standards. As well as developing smart solutions to overcome difficulties and risks.
This is in addition to raising the innovative and creative capabilities of the work team as one of the basic elements of the institutional development process which is reflected in the improvement of products and the development of services provided to customers in general. As well as raising the company's ability to compete in the market as well as the speed of adaptation to local and global economic events.
- Institutional growth in light of the applications of governance and the sustainable economy
El Kady strengthened the governance mechanisms of The United Bank, which contributed to improving the performance of the institution in general in terms of doubling profits 3 times as well as improving the financial and administrative performance. The United Bank has become a strong competitor in the banking market and has become more able to employ the resources available to it for optimal employment as well as directing and activating energies for the continued success of the institution and the growth of profits at international rates.
- Applications of innovative solutions for financial engineering
UB team applied the latest financial engineering theories, which depend on measuring the size of risks and predicting future risks according to the local and global economic conditions that economic institutions may be exposed to which contributes to the development of smart solutions that suit all the scenarios presented to provide the appropriate investment tools that ensure the growth of performance and thus maximize profits in a sustainable manner. As well as devising a set of smart financial mechanisms and developing financial plans commensurate with the objectives of the institution as well as trying to reduce the risks in general.
The United Bank witnessed a strong entry into major national projects and joint financing that reflect the Egyptian economic renaissance and put Egypt in its regional and international position in accordance with the state's vision 2030 as well as bringing about fundamental changes in the patterns of youth contributions to the development of the small, medium and micro enterprises sector, as it is the locomotive of development a this is the strong participation in the initiatives of The Central Bank of Egypt, which comes as a reflection of the orientations of the political leadership towards the requirements of financial inclusion, digital transformation and entrepreneurship as well as wealth management and cash management.
- Rehabilitation of the educational and training system to create future leaders
Investing in developing human assets and qualifying them for future leadership was one of the most important challenges that Ashraf El Kady led the process of transforming The United Bank into a young bank with its ideas, management and applications. The work included two parallel lines:
The first: is to develop the performance of employees and increase training hours through an annual training plan that includes all areas of banking work.
The second: a comprehensive and intensive rehabilitation and development process for all human energies. This resulted in the emergence of a number of qualified youth leaders who were able, through the High Fliers Program, to pass all the internal training courses conducted at the Banking Institute with distinction. To begin the stages of practical participation in the development of strategies and operational plans for The United Bank, work plans and practice the rules of real management.
- Strategic expansion
- Expansion of administrative facilities - Equipping The United Bank building in the new administrative capital, with investments exceeding 2 billion Egyptian pounds, according to green building technology.
- Inventing the theory of dual branches Digital Centers in 2017 to provide direct banking services to customers and then turn the branch into a digital center that provides digital services within the "Bank on Line" package for customers around 24 hours 7 days a week, until the number reached 5 branches: The Egyptian Shooting Club branch, Cargo Mall branch in El Sheikh Zayed area, Concorde branch in the Fifth Settlement, Mokattam branch and finally Gamassa branch.
- The Expansion of branches - the number of The United Bank's branches was increased by 42%, bringing the number of branches to 68 branches all over the Republic as well as launching several banking products and competitive savings pools, whether traditional or Sharia-compliant.
- Culture and media
Believing in the importance of the role of media and culture in shaping public opinion and maximizing the performance of institutions, Ashraf El Kady relied on a culture of continuous improvement, strengthening effective communication mechanisms between the work team in various branches and departments, empowering current leaders and creating a new generation of young leaders. A special attention was given to women as one of the most important effective forces influencing the process of development and improvement.
It was the launch of many internal and external media campaigns that work to enhance the institutional identity as well as inculcate institutional values and contribute to strengthening the mechanisms of the digital transformation process as well as external media campaigns to enhance the Egyptian identity, human values and principles of social solidarity. This is done by creating successful business partnerships with all media, in its traditional and digital form, as well as social media.
About the President of the United Bank
Ashraf El Kady - Chairman and Managing Director of The United Bank. He worked as an assistant managing director at Suez Canal Bank as well as the General Manager and member of the Board of Directors of the National Bank of Kuwait. He was also assigned to work at the National Bank of Kuwait in Kuwait for international branches, and worked as Vice President of Citi Bank Egypt. El Kady held the position of Vice Chairman of the Board of Directors of the Real Estate Finance Authority and Chairman of the Real Estate Finance Activity Support Fund and Vice President of American Express Bank and Bank of America.
He holds a Master’s degree in Banking from Maastricht University and a Certificate in Real Estate Finance and Securitization from Pennsylvania University in, USA. He also received a training course in "Decision-Making Strategies for Leaders" from London Business School, as well as a training course in the Executive Leadership Program in cooperation With Harvard Business School and many other training courses in Egypt and abroad.
