In his first statement after being appointment as Chief Executive Officer and Managing Director, Tarek Fayed highlights 4 main pillars for The United Bank's new takeoff strategy

01/09/2025

In his first statement after being appointment as Chief Executive Officer and Managing Director, Tarek Fayed highlights 4 main pillars for The United Bank's new takeoff strategy
Tarek Fayed, Chief Executive Officer and Managing Director, The United Bank, stated that the competitive strategy reflects a commitment to economic and social development, digital transformation, sustainability, and meeting the current and future needs of customers.
•    A fully integrated banking and digital system through diverse financial solutions and products to maximize the contribution of various business sectors, especially the small, medium, and micro-enterprises sector.
•    Expansion of banking services and products for individuals through a variety of conventional, digital, and Sharia-compliant banking solutions to suit different customer segments.
•    Deepening green economy mechanisms and environmental, social, and economic sustainability applications to preserve the rights of future generations.
•    Deepening community participation to enhance sustainable development practices.
Cairo: September 1, 2025
Tarek Fayed, Chief Executive Officer and Managing Director, The United Bank, revealed today, upon assuming his new position, the features of a competitive strategy to enhance the bank's market position. In his statement, Fayed emphasized that this strategy reflects UB's firm commitment to supporting economic development plans in line with Egypt's Vision 2030, providing integrated banking solutions and digital services that meet the aspirations of individuals and companies, in accordance with the directives of The Central Bank of Egypt, with a focus on innovation, social responsibility, and the application of sustainability standards and green economy mechanisms.
First Pillar: An integrated banking and digital system through diverse financial solutions and products to maximize the contribution of various business sectors, especially the small, medium, and micro-enterprises sector. This will be achieved by offering a diverse package of banking and financing products that meet the needs of companies in all economic sectors, particularly the small, medium, and micro-enterprises sector. It will also support capital expansions and working capital financing needs for local, regional, and international companies in industrial zones and throughout the republic, through direct financing and effective participation with banks operating in the banking sector and in joint loans and structured financing operations.
The bank will also expand its cash and liquidity management services and finance foreign trade operations. It will provide conventional and digital banking solutions to finance supply chains and working capital and offer banking tools to customers to hedge against exchange rate and interest rate fluctuations.
Second: Expansion of banking services and products for individuals through a variety of conventional, digital, and Sharia-compliant banking solutions to suit different customer segments, through The United Bank's network of 68 branches and 225 ATMs across the republic. The bank will also expand its digital services and products to provide 24/7 service in the fastest time and with the least effort through internet banking, mobile banking, and mobile wallet services.
In addition, the bank will expand its diverse savings accounts and different financing programs designed to suit various customer segments, in addition to various types of cards, whether credit, debit, or prepaid, such as: "Rakhaa" card, the first Sharia-compliant credit card; "Laky" card, dedicated to women; and "Ajyal" card for youth.
Third: Deepening green economy mechanisms and environmental, social, and economic sustainability applications to preserve the rights of future generations by maximizing environmentally friendly practices and green economy mechanisms and spreading their culture through various media and platforms in a simplified manner. This contributes to empowering customers, whether individuals or institutions, to understand financial trends and economic policies. 
The bank will also intensify its participation in initiatives on all economic, social, environmental, health, and development fronts, thereby contributing effectively to reducing the negative effects of harmful carbon emissions on the planet and preserving the rights of future generations. It aims to build a conscious citizen capable of supporting comprehensive development goals and will work on setting strategies for expanding sustainability and sustainable financing plans through cooperation with all relevant institutions and entities, especially international financing institutions.
Fourth: Deepening community participation by intensifying participation in national campaigns to support the most vulnerable and marginalized groups in the fields of health, such as the "100 Million Healthy Lives" campaigns, eliminating waiting lists, eye convoys, and solidarity efforts. Also, community development work in Upper Egypt, specifically in Luxor Governorate - Naj' al-Gusour village, and also the Saint Catherine area in Sinai. In addition, supporting distinguished memorizers of the Holy Quran.
End.