Strategic Partnership to Support SMEs and Expand Financial Inclusion The United Bank and “e-Aswaq Misr” Sign Cooperation Protocol to Promote Economic Development

10/05/2026

Strategic Partnership to Support SMEs and Expand Financial Inclusion
The United Bank and “e-Aswaq Misr” Sign Cooperation Protocol to Promote Economic Development
Cairo, May 10, 2026  
The United Bank has announced the signing of a cooperation protocol with “e-Aswaq Misr,” a digital marketplace operations technology company. The partnership aims to support the financing of small and medium-sized enterprises (SMEs) by providing innovative financing solutions. This initiative will help drive economic growth, enhance financial inclusion, and economically empower various segments of society across the country’s governorates.  
The cooperation protocol was signed by Tarek Fayed, Chief Executive Officer and Managing Director of The United Bank, and Ibrahim Sarhan, Chairman and Managing Director of e-finance Investment Group for Financial and Digital Investments.  
The signing ceremony was attended by Amr Noseir – Deputy Managing Director of The United Bank.  Moataz El-Kassasby – Deputy Managing Director of The United Bank.  Adel Mobarek – Managing Director of e-Aswaq Misr.  Eng. Hossam El-Gouly – Managing Director of e-finance.  Ahmed Sobhy – Deputy Managing Director and CEO of the Investment and Financial Affairs Sector at e-finance.  In addition to a select group from both The United Bank and e-Aswaq Misr.  
This cooperation comes as part of The United Bank’s strategy to offer innovative and advanced banking solutions to support the growth of the SME sector. By expanding its geographical reach and building effective partnerships, the bank aims to broaden the base of beneficiaries receiving both financial and non-financial services across Egypt, thereby supporting the national economy and achieving comprehensive development.  
Furthermore, the protocol aligns with the goals of Egypt Vision 2030 and The Central Bank of Egypt’s directives to promote financial inclusion and facilitate access to banking services for all segments of society.  
Tarek Fayed, CEO and Managing Director of The United Bank stated that this protocol represents a strategic step to reinforce The United Bank’s role as a key driver of the national economy by creating sustainable job opportunities and boosting local production. This, in turn, will contribute to raising economic and social development rates.
The micro, small, and medium enterprise (MSME) sector serves as the locomotive for sustainable development, especially given the geographical and economic diversity of Egypt’s governorates. This diversity provides greater opportunities to maximize the utilization of local resources and build a strong, diversified economy.
This cooperation will expand the scope of banking and technological services to reach new customer segments, particularly youth and women, supporting the state’s efforts to achieve sustainable development goals.
Ibrahim Sarhan, Chairman and Managing Director of e-finance Group said “The cooperation protocol between The United Bank and e-Aswaq Misr is a strategic step that reinforces the company’s role in supporting digital transformation. This will help expand financing opportunities, support the growth of productive projects, and boost the company’s contribution to national economic growth.
Partnering with The United Bank is a strategic move toward building an integrated ecosystem that supports the growth of the SME sector and increases its market accessibility. The United Bank possesses strong banking expertise and a clear vision for supporting economic development. This will facilitate the expansion of financial and non-financial services targeted at new segments of society, ultimately enhancing the value of financial inclusion.”