Under the slogan, "You are The Treasure"

05/04/2022

Mr Ashraf

Under the slogan, "You are The Treasure"

The United Bank privileges its customers with 5,000 points in Ramadan

 

Ashraf El Kady - President of The United Bank

  • The "You are The Treasure" campaign is a wave to increase the credit card holders and expand the base of financial inclusion.
  • Digitization and data analysis contribute to increasing the base of financial inclusion.
  • Credit cards are the gateway for banks to enhance financial inclusion.
  • The United Bank owns the first credit card compatible with the provisions of Sharia and a unique package of credit cards
  • Consumer financing through cards and digital channels paves the way for a boom in retail banking.

 

Cairo: April 5th, 2022

 

Under the slogan "You are The Treasure", The United Bank launched a campaign during the holy month of Ramadan in 68 branches spread throughout the Republic, as well as transmitted on its website and Social Media pages aiming to increase the financial inclusion base in line with The Central Bank of Egypt’s policy towards transformation into a digital society.

 

Where The United Bank gives its customers in 26 governorates of the Republic 5,000 points when they nominate their friends and proceed to obtain one of the United Bank credit cards immediately.

 

The United Bank owns a range of unique credit cards that give its holders a series of great advantages. On top of this comes Rakhaa credit card, which is compatible with Shariaa provisions in its various denominations. As well as the traditional Visa and MasterCard credit cards with their different ratings. As well as credit cards, whether Visa or MasterCard, which are intended for senior customers of the "Diamond" service and "for You" customers, as well as customers of the "Agyal" service, which is intended for young people.

 

Ashraf El Kady, Chairman of The United Bank's Board of Directors, says that the United Bank's strategy built based on expanding the base of financial inclusion and spreading financial culture among the Egyptian community by offering a package of banking and digital services that meet the needs of customers. This is in line with the intensive efforts of the state and banking financial institutions led by The Central Bank of Egypt, which resulted in an unprecedented increase in the number of financially covered persons, reaching 56.2% of the Egyptian community.

 

El Kady explained that Egypt is one of the most prominent countries preparing to achieve an investment and economic boom, especially with regard to improving financial inclusion tools in the Middle East which will reflect positively on the increase in the sustainable growth rates of the national economy and the life of the citizen.

 

Ashraf El Kady expressed that consumer financing through the use of credit cards and digital channels represents the reservation of the corner to expand the base of financial inclusion in light of the policy of The Central Bank and its applications that contribute to building more confidence in the official channels of the national economy and make the customer a good credit record and remove his fear of dealing with banking institutions.

 

El Kady pointed to the significant increase in the number of bankcards, reaching 54 million, including 22 cards belonging to the national network "Meeza". This is according to the latest report of The Central Bank of Egypt. He stressed that financial and digital services give customers huge advantages, including saving time and effort in complete safety and raising the efficiency of financial services, whether banking or non-banking, in accordance with international standards, as well as the entry of the informal economy into the crucible of the official economy of the state, which contributes to achieving higher rates of sustainable growth.

 

Ashraf El Kady explained that the great transformations witnessed by the local banking market require a great deal of innovation and the provision of financial and banking services commensurate with the needs of customers, especially with the increasing trend towards expanding the base of financial inclusion and digitizing all banking operations. As well as the issuance of digital credit assessment mechanisms and big data networks that contribute to linking customer data and derive customer behavior patterns to provide what suits their needs and meets their aspirations.

 

El Kady explained that the recent report of The Central Bank of Egypt on financial technology indicates that the market for digital financial transactions is growing in Egypt in an unprecedented manner. As 2021 witnessed the implementation of more than one billion electronic transactions, worth 2.8 trillion Egyptian pounds. As well as the significant increase in payment tools and electronic acceptance methods, which will support the digital transformation process.