On the second and third days of Eid El-Fitr holiday
And through his official pages on the social media
The United Bank launches an interactive campaign directly for its customers to commemorate the martyrs of the Perth Square and the martyrs of the homeland
Cairo: May 26th, 2020
The United Bank announced through its official pages on the social networking sites a direct interactive campaign for two days starting on the second and third days of the holy Eid Al-Fitr to commemorate the martyrs of the Perth Square who were victims of treacherous terrorism in the past 2017.
The campaign sends a text message to the more than 30,000 clients of The United Bank and who want to send their personal photos to put them in an innovative artistic design as a tribute to the martyrs of the inheritance box and publish them on its official pages for The United Bank on social media.
The campaign aims to achieve a set of media and national goals and uphold high societal values, especially the younger generation, who make up about 60% of the Egyptian people's classification.
Media goals: The media campaign aims to achieve the highest rates of direct interaction with the base of The United Bank's clients spread across Egypt and a number of Arab and foreign countries. Also contributing to supporting the media message of the Egyptian state and conveying a true picture of patriot models. In addition to promoting high social values and broadcasting those to young people through their most preferred media channels.
National goals: Inculcation of sublime religious and social concepts and concepts among youth, such as patriotism, how to preserve the unity of the country, fight brute terrorism and its destructive goals, instill concepts of middle-minded Islam, uphold the value of martyrdom and the need to preserve the nation's unity and territorial integrity. Which contributes to correcting the religious message and changing some misconceptions