Germien Amer - Head of Corporate Communications at The United Bank


The "Summit of Distinguished" to 50 and top 100 influential selected Germien Amer - Head of Corporate Communications, The United Bank among the top 50 most influential women in the business sector for 2018. For her influential contributions in the field of institutional communications, which was reflected in the performance of the media in the Egyptian market, according to the annual report prepared by Forum 50 based on professional standards and official classification of the forum.

It was held honoring the figures for the fourth consecutive year, under the patronage of Eng. Mostafa Madbouli, Prime Minister of Egypt. And in the presence of a constellation of ministers, including: Dr. Ghada Wally Minister of Social Solidarity - Dr. Hala Al-Saeed Minister of Planning and Administrative Reform - Dr. Hisham Tawfiq Minister of Business Sector – Mrs. Lobna Hilal, Deputy Governor of The Central Bank of Egypt, a group of Banks' Chairmen, businessmen and elite media.
Dr. Hala Al-Saeed handed over the honorary award to 50 of the most influential women of 2018, Nevin Al Mesiry - Ahli United Bank President and Dina Abdel-Fattah - Editor-in-Chief of Amwal Al Ghad Magazine, bringing the number of women in the forum this year to 200 women.
Germien Amer has extensive experience in institutional communications in the banking market both in local and international banks. She graduated from The American University Journalism and Mass Communication School. And has held several positions in a number of banks and large local and international companies including: Commercial International Bank - and Orascom Telecom - one of the projects of American Aid - and the city of Dream Park - and the channel of ART, as well as Gulf News and Media in The United Arab Emirates.
Germien Amer was able to combine the experience of journalism, which was founded and sponsored by her father, the economic journalist Hassan Amer, and the media experience gained from her work in local and regional media organizations such as ART and the Gulf News Corporation. Where she was characterized by her distinctive in the delivery of economic information and marketing easily to the mind of the recipient will benefit directly.
As well as the academic studies carried out in the field of media relations and its direct impact on the success of institutions and human development and the impact of internal communication means to improve the performance of human elements, as well as the development of internal resources to maximize the return on media messages.
Institutional communications is a partner in the event industry and its employment
Germien Amer says she is very happy to be honored and selected for the 50th, which is a certificate of appreciation for the media profession and its mission.
The media was created to be a channel for civilization and thoughts and influence on public opinion. And the role of institutional communications currently changed from the press releases and participation in conferences to enter the era of partnership in the industry of the event and employ it to serve the objectives of the institution.
About The Summit of Distinguished - the first Egyptian classification of companies and women in business
The "Summit of Distinguished" is the first Egyptian classification of companies operating in the local market and women from various institutions, whether public or private sector. The 50 Most Influential Women Entrepreneurs Forum is the first ever growing network of businesswomen in Egypt. In order to highlight the role of Egyptian women as a key partner in economic development and enhance the competitiveness of the Egyptian economy. The Egyptian government has sponsored them since 2015.